Ticketmaster Missing an Easy Opportunity: Make Confirmation Pages More Social

Buy Cheap Tramadol Overnight Delivery Last Friday, I bought a bunch of tickets via Ticketmaster. Check out the confirmation page for my White Denim tix:

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enter site Besides being busy and looking pretty awful overall, notice what’s missing? How about a way for me to share the show to friends or add to my calendar? Considering I immediately shot a note out to a few friends about the shows I just bought tickets to, I think this would be a prime spot for them to at least add some social networking links.

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https://geolatinas.org/1ovgoju3j7 I had a spare minute over the weekend, so I took to Microsoft Paint and created my reaction in visual form:

https://www.yolascafe.com/phc4f4oes

https://getdarker.com/editorial/articles/24mdy34rwsk

follow url Now I know that TM/Live Nation have taken some small steps to make their websites more social, but from what I’ve seen, most of those social features are geared towards the pre-purchase areas like search and event pages. But having gone through the purchase process a couple of times on Friday, it struck me that the confirmation page was likely the go here best and https://danivoiceovers.com/dcwt7o9a most logical place to add social networking buttons and calendar options.

https://www.brigantesenglishwalks.com/tyjdntnqzcr And this isn’t just me being a live music freak….there’s actual data to back-up the importance of social media for spreading events out to the masses. Ticketfly has been beating this drum for years now. Also, check out this recent blog post from Eventbrite: Social Commerce: A closer look at the numbers. A few of their key findings:

  • Over the last six months, 40% of sharing through Facebook occurred on the event page (pre-purchase) vs. 60% of sharing which occurred on the order confirmation page (post-purchase). This tells us that the motivation to share is higher once the purchase is made and the attendee is committed.
  • Not only is the motivation to share post-purchase higher, that share is more meaningful than a pre-purchase one. A post-purchase share on Facebook drives 20% more ticket sales per share than a pre-purchase one.
  • 1% of the people who looked at an event page before purchasing a ticket shared it. But once on the order confirmation page 10% people shared it.
  • A post-purchase share on Facebook also drives 20% more ticket sales than a pre-purchase one.

https://penielenv.com/xbr1lpergp There ya go.

watch As a live music fan, I not only buy a lot of concert tickets, I’m usually the one that bugs all my friends about joining me for those shows. So, why not grease the skids and have an easier/more efficient way to help me do so?

One thought on “Ticketmaster Missing an Easy Opportunity: Make Confirmation Pages More Social

  1. click here Ticketmaster isn’t run by living/breathing human beings, therein lies the problem.