codeblog: okay, now we’re coding; what about fixing the process?

This week’s coding adventure at Sailthru was fairly similar to last week, but my workload was much more varied in terms of coding HTML emails vs. actual programming (i.e. using Sailthru’s scripting language, Zephyr). I spent quite a bit more time digging through Sailthru’s dev docs to find solutions to programming challenges in order to add content and user data to a variety of email templates. Continue Reading…

codeblog: slicing & dicing….and breaking html emails

This past week at Sailthru was all about digging back into the painful process of coding HTML emails.

First the rough spot….one of the key lessons for this week is all about coding from scratch vs. using some kind of pre-baked code or using exported code from a program. The latter can be helpful, but it’s never a panacea in the world of web development. I knew this, but now I know it even better. Continue Reading…