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Tag Archives: html email

May 3, 2013

codeblog: programming html emails with sailthru’s zephyr code

So the past couple weeks at Sailthru, I’ve really settled into the day-to-day routine pretty nicely. We’ve had a steady amount of work, which has generally been a mix of building out raw html emails templates and programming those templates with Sailthru’s Zephyr scripting language.

I thought I’d try something new this week. Rather than doing a general overview of the work week and dropping in a few animated gifs for comedic value, I thought I’d dig into the code a bit and explain a little more about our process for adding programming snippets into html emails. Here goes… Continue Reading…

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  • codeblog, html email, sailthru, zephyr
  • whitperson
April 11, 2013

codeblog: wait, i think i got this

After last week’s “slice fail” and general spinning of wheels at Sailthru, I felt quite a bit more comfortable coding up html emails this week, which was the bulk of our workload.

We learned a key lesson last week, that it’s always better to code emails fresh and not rely on any kind of quick fix html export. With that in mind, I dug into the code with purpose and I was actually able to churn out two solid templates in a much shorter time than the last full template I attempted. Although it was still a pretty tedious process, I definitely felt like I was getting the knack for it and picking up some little tricks along the way. In fact, I even surprised myself when I was able to quickly dig into someone else’s rather messy code and handle a few quick fixes for an account manager who was in a time crunch. While I don’t see myself wanting to code html emails all the time, I do like being able to chalk it up as a useful arrow in my quiver of web dev tools. Continue Reading…

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  • coding, general assembly, html email, sailthru
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March 22, 2013

codeblog: coding html emails vs. html & css (aka “a new frustration” vs. “wow, I can totally do this now” )

CODING HTML EMAILS — Yes this DOES suck
Per last week’s post, I was just starting to get into the details of coding up HTML emails, but hadn’t gotten a chance to really get my hands dirty. And while I still think it will be a very useful skill to have, I can now say from experience that coding HTML emails really does suck and really is dirty. Continue Reading…

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  • codeblog, general assembly, html & css, html email, sailthru
  • whitperson

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